Privacy Policy


PRIVACY POLICY

Last updated: August 28, 2025

Eloura Beauty operates this store and website, including all related information, content, features, tools, products and services (the “Services”) to provide you with a curated shopping experience. Eloura Beauty is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” refers to information that identifies or can reasonably be linked to you.

We may collect the following categories of personal information:

Contact Details

  • Name

  • Billing and shipping address

  • Phone number

  • Email address

Financial Information

  • Credit/debit card details

  • Payment account information

  • Transaction details

  • Payment confirmations

Account Information

  • Username and password

  • Preferences and settings

Transaction Information

  • Items viewed or added to cart

  • Purchase history

  • Returns, exchanges, cancellations

Communications

  • Customer support inquiries

  • Messages sent to us

Device Information

  • IP address

  • Browser type

  • Device identifiers

  • Network information

Usage Information

  • Interaction with the Services

  • Browsing behavior and navigation patterns

Personal Information Sources

We may collect information:

  • Directly from you

  • Automatically via cookies and similar technologies

  • From service providers acting on our behalf

  • From marketing or business partners

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve Services

  • Process payments

  • Fulfill orders

  • Manage accounts

  • Arrange shipping

  • Handle returns and exchanges

  • Personalize your shopping experience

Marketing and Advertising

  • Send promotional communications

  • Display relevant advertisements

You may opt out of marketing communications at any time.

Security and Fraud Prevention

  • Authenticate accounts

  • Detect and prevent fraudulent activity

  • Protect our Services

Customer Support

  • Respond to inquiries

  • Maintain customer relationships

Legal Compliance

  • Comply with applicable laws

  • Respond to legal requests

  • Enforce policies

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify and service providers (payment processors, fulfillment partners, IT, analytics, support providers)

  • To marketing and advertising partners

  • When required by law or legal process

  • In connection with mergers, acquisitions, or restructuring

  • With your consent or direction

Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information to provide and improve the Services.

Information you submit may be transferred outside your country of residence.

To learn more, visit:
https://privacy.shopify.com

Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal information.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

If you believe a child has provided personal information, please contact us to request deletion.

Security and Retention

No method of transmission over the Internet is completely secure. We cannot guarantee absolute security.

We retain personal information only as long as necessary to:

  • Provide Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

Your Rights and Choices

Depending on your location, you may have rights including:

  • Right to Access

  • Right to Delete

  • Right to Correct

  • Right to Data Portability

  • Right to Opt-Out of Sale or Targeted Advertising

If you reside in the UK or EEA, you may also have rights to:

  • Object to processing

  • Restrict processing

  • Withdraw consent

We may verify your identity before processing requests.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how we process your personal information, please contact us. You may also lodge a complaint with your local data protection authority.

International Transfers

We may transfer personal information outside your country of residence.

Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will update the “Last updated” date and post the revised version on our website.

Contact

If you have questions about this Privacy Policy or would like to exercise your rights, please contact:

Eloura Beauty
📧 info@theelourabeauty.store
📞 +1 307-240-2458

For purposes of applicable data protection laws, Eloura Beauty is the data controller of your personal information.